Monday, February 1, 2010

How to develop a career in SEM

Who wouldn't want to have a career in the lucrative field of Search Engine Marketing? I'm assuming that if you are looking at this article on SEM, you're probably at least interested in the topic.

SEM is popular and is only growing in demand by all types of businesses and organizations: corporate, investors, search engines…. The present and future of advertising is through the web, so why not be a part of it and assure yourself a relatively-steady income (if you're good at it that is). Remember the more skilled you are, the more work you get.

How to reach professional status?

Somehow you need to gain those expert skills that will place you above and beyond all the other people marketing themselves for SEM work. Now how do you become an expert? As far as I know, there aren't any SEO degrees in top universities right now. But that doesn't mean that you can't get trained in the field.

How relevant is training to becoming an SEO professional?

Not everyone wants to sit in classroom setting, whether in person or online. Nevertheless, to gain a basic knowledge of the field, the most effective way is by taking a course. It's possible to gain some skills from blogs and forums, but you have to know what topics you're looking for online to be able to get the fundamentals. Once you understand the fundamentals, then you can look online and improve your skills, but you have to know what you're doing at least at the beginning.

Training Options

First you need to figure out the best way for you to learn. There are plenty of online classes, in-person classes, seminars, workshops, and more. But you need to know first whether you want to sit in a class, learn on your own, learn with others, stay at hope, and how much money are you willing to spend.

How much certification do you get from being SEM Certified?

As funny as it seems, it is possible to be certified in something that doesn't have any established standards. After completing an SEO course, you can get certified in that area. And of course it looks better on your resume or CV if you are certified in a particular area and it might even help you land a job. Your resume may appear higher on the list if you are certified and another candidate isn't.

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