Monday, January 25, 2010

How to benefit from Social Media?

There is a lot of excitement these days for social media. Businesses and Organizations are reaching out to more clients, educating them about their services through the web. Word of mouth and posted flyers aren't sufficient enough in bringing in more clients. If you want to educate potential customers, you need to get the word out with a more effective approach. That is where social media comes in.

Social Media is…

Social media is a means of communication and social interaction by using Internet based-applications. The idea goes beyond the former broadcast communication of one journalist speaking to an audience. With social media, you have a variety of people communicating with a variety of people on the Internet. Facebook, LinkedIn, YouTube, MySpace, and Twitter are some well-known examples of social media websites.

With social media websites such as these, people are posting as much as or more often than they are reading the sites. People are engaging in conversations, expressing their opinions, imparting their knowledge, making connections, and meeting new friends through these sites.

Social Media as a Marketing Tool

What if you have a great business but you are running low on customers because you're a new startup, people don't understand your services or products, and you haven't been able to get the word out.

An easy way to inform people about your business is by creating a profile for you or your company on one of these social media sites, let's say Facebook for example. Once you have your company profile or business account built, you begin to post to the community you live in or all over the world and gain connections with a whole new network of friends that you can easily gain by the click of a button. The nice thing about facebook is that a business can add their blog, videos, twitter, links to their website, special applications, and more to their page. You can incorporate other social media sites onto this one. It's also great to be able to read people's comments about your business, free and easy feedback that will help you improve the quality of your services.

A list of businesses using social media:

Goodwill, Ikea, HomeGoods, Hyundai, Honda, Apple, Hewlett-Packard, Jeep, JCPenny, JetBlue, Johnson & Johnson, KFC, Kleenex, Kia, Kodak, Library of Congress, LG, L'Oreal, McDonalds, Microsoft, MTV, Nike, Nokia, Nissan, Nintendo, Pepsi, Paramount Pictures, Quicken, PUMA, Rubbermaid, and the list continues…

These businesses are blogging, using yahoo groups, facebook, twitter, linked in, or some other means of social media; they are still able to reach a greater audience by taking advantage of the social communities online.

Social Media as an educational tool

You're continuing your education all the time whether you are in school or outside. The web has become a main source of education and even educational institutes have begun to use social media in conjunction with their classroom lessons.

Continuing learning about businesses and services through blogs, forums, news, photos, video, and people's responses to products and ideas.

Any questions? Please do not hesitate to contact me via our website.

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