Monday, January 25, 2010

How to benefit from Social Media?

There is a lot of excitement these days for social media. Businesses and Organizations are reaching out to more clients, educating them about their services through the web. Word of mouth and posted flyers aren't sufficient enough in bringing in more clients. If you want to educate potential customers, you need to get the word out with a more effective approach. That is where social media comes in.

Social Media is…

Social media is a means of communication and social interaction by using Internet based-applications. The idea goes beyond the former broadcast communication of one journalist speaking to an audience. With social media, you have a variety of people communicating with a variety of people on the Internet. Facebook, LinkedIn, YouTube, MySpace, and Twitter are some well-known examples of social media websites.

With social media websites such as these, people are posting as much as or more often than they are reading the sites. People are engaging in conversations, expressing their opinions, imparting their knowledge, making connections, and meeting new friends through these sites.

Social Media as a Marketing Tool

What if you have a great business but you are running low on customers because you're a new startup, people don't understand your services or products, and you haven't been able to get the word out.

An easy way to inform people about your business is by creating a profile for you or your company on one of these social media sites, let's say Facebook for example. Once you have your company profile or business account built, you begin to post to the community you live in or all over the world and gain connections with a whole new network of friends that you can easily gain by the click of a button. The nice thing about facebook is that a business can add their blog, videos, twitter, links to their website, special applications, and more to their page. You can incorporate other social media sites onto this one. It's also great to be able to read people's comments about your business, free and easy feedback that will help you improve the quality of your services.

A list of businesses using social media:

Goodwill, Ikea, HomeGoods, Hyundai, Honda, Apple, Hewlett-Packard, Jeep, JCPenny, JetBlue, Johnson & Johnson, KFC, Kleenex, Kia, Kodak, Library of Congress, LG, L'Oreal, McDonalds, Microsoft, MTV, Nike, Nokia, Nissan, Nintendo, Pepsi, Paramount Pictures, Quicken, PUMA, Rubbermaid, and the list continues…

These businesses are blogging, using yahoo groups, facebook, twitter, linked in, or some other means of social media; they are still able to reach a greater audience by taking advantage of the social communities online.

Social Media as an educational tool

You're continuing your education all the time whether you are in school or outside. The web has become a main source of education and even educational institutes have begun to use social media in conjunction with their classroom lessons.

Continuing learning about businesses and services through blogs, forums, news, photos, video, and people's responses to products and ideas.

Any questions? Please do not hesitate to contact me via our website.

Monday, January 18, 2010

Expanding your SEO knowledge through forums

Not everyone is willing to shell out the dollars for an SEO training course, and some people might just want to do some training on their own. If you think you have some SEO skills to begin with and just want some extra tips, you might as well look into SEO forums. Forums bring all potential topics on SEO to the table from trained-experts to beginners.

Not all forums are the same

Not all forums are the same. The most successful forms aren't about the most interesting topics being discussed, but the people who are discussing the topics. It's important to have an active online community of people reading, addressing topics, asking questions, having debates on the answers. And with SEO it's extremely important that people debate because there is no set standard. The more information you receive about a topic, the better off you'll be.

There are many forums out there, so look around and please make sure you read the rules of the forum before posting so you understand the format of the forum and its community. Also the best forums have a registration at the beginning and it's for the better so that you can avoid the eyesore of spam on the forum.

Webmaster World Forums

For all of your Web needs, you have Webmaster World Forums. They discuss marketing, SEO, and all topics on the WEB. The nice thing about these forums is that you can kill two birds with one stone. If you have a question about SEO and a question about Webhosting or about software issues, you can go to the same place. Their interface design is pretty user-friendly. Some of the topics of their old posts are brought up after awhile to inform new readers and their community is very active.

High Rankings Forums

High Rankings Forum covers everything about SEO. You can learn about tricks of the trade, research, news, and everything else about SEM. The interface design is not too shabby and their logo is nice to look at. The forum is easy to follow, although the site is not as active as one would like. There are posts from today, but also a lot from the earlier in the week.

Sphinn Forums

With a nice design and easy to navigate interface, Sphinn's, "Internet Marketing News & Discussion Forums" site is another great resource for all things on Search Engine Marketing- SEO, PPC, Social Media…. They are up-to-date with the most popular topics being discussed this very moment. The site looks pretty savvy with such subjects under Hot News, Hot or Not, and more.

Search Engine Watch Forums

If you want to know anything in regards to search engines, marketing, optimization, any other issue imaginable has been discussed on Search Engine Watch Forums. The site is up-to-date, has user-friendly navigation, and is very active with posts from only an hour or so earlier.

Final Words

There are plenty of forums out there, much more than discussed. These are a select few that are worth taking a look at it. The nice thing is that with these forums, most of the questions about SEO that you can think of have at some time been discussed, more than once. If you're willing to dig through some forums, you might be able to succeed in learning some important information that will help you out with your SEO skills. And if you don't like one forum, move on to the next.

I’d love to receive your questions and remarks via our website.

Monday, January 11, 2010, online courses for SEO

It might not be the easiest thing to find an existing University-accredited course preparing you in every subject matter of SEO, but that doesn't mean that there aren't other options. If you are self-disciplined enough, why not attempt an online SEO training course?
Online courses fit around your busy schedule, they are more cost-effective, and you never have to leave the comfort of your home.
Of course, there is always a downside and for online courses it's obvious. There is not enough student-teacher interaction or clarification. You miss out on the classroom setting, the teacher with office hours, who answers every question that pops into your head.

Here are some Online Training Courses for SEO

SEMPO Institute

The SEMPO Institute offers online courses for beginners and experts in the field of Search Marketing. The SEMPO organization originally began offering courses when it saw a greater need for educational opportunities for SEMPO's members. Courses are offered for members and non-members, however it is much more cost-effective for a member to take a course, with discounts up to 30 percent. SEMPO currently offers the following courses: Insiders Guide to Search Marketing, Effective Search Marketing (with specialties in Key Words & Copywriting, or Linking & Brand Management, or Social Media), and Advanced SEO. Prices range from $299-$1399.

Search Engine College

Search Engine College offers a variety of courses, both individual courses, specific classes in Keywords, links, copy writing, as well as offering packages that include certification. Their packages are called "Certificated Pathways and can cost from $695 with their Certified PPC Marketer Pathway and their Certified SEO Pathway, to $1,195 with their Certified Search Engine Marketer Pathway that includes SEO and PPC training. If you go to their website you can see a demo of a course and see the structure of their online classes.

Online Web Training from Search Engine Workshops

Similar to the two options already listed, Search Engine Workshops offers a Beginner SEO Course for $149 and an Advanced SEO Course for $179. If you pay an additional $100, for each course they offer extended help for 32 weeks from an instructor They also offer refresher courses at various locations all over the US or online.

GNC Web Creations

GNC Web Creations offers online course for free! You can access their courses through a variety of Yahoo Groups. After you sign up for a specific group, emails will be sent to you, teaching you about the basic principles of SEO. You can also purchase eBooks on SEO for a reasonable price there.

Computer Geek Books
Students are offered 12 lessons in SEO over a period of six weeks. The course runs from $249-$299, depending on when you start the course.

A Variety of Options

There is a wide variety of online SEO training courses with a wide price range. As with everything that affects your wallet, do a little more research on your own before you decided to take a SEO course and make sure that whatever you choose is suited for your needs.

I’d love to receive your questions and remarks via our website.

Monday, January 4, 2010

Legitimizing SEO

As the internet becomes the main marketing arena for businesses, SEO and SEM are in high demand. That's great, but it's hard to work within a new system if you don't have any rules or standards for it.

Many people have started to worry about the lack of proper training for SEO and SEM writing. People wonder if there even are any legitimate online classes or accredited SEM courses. How can talented, intelligent people work in a field if they don't have the proper training for it?
How long does it take to create an accredited course?

After searching for an obscene amount of hours about the subject, I found that even though SEO and SEM are on the lips of every new business and college student, it is actually rather difficult for a university to establish an accredited course in these areas. The process of creating a new course can take from two to five years. First you need to come up with the idea of the course and then have it approved by various boards and deans, have it verified, checked, validated…and the list goes on.

Though we are dealing with a long and exhausting process, some universities have made a stab at it and have created course modules, not related to any specific degree, although part of internet marketing courses. As of yet, there are no SEM or SEO majors, but one can hope.

Offering SEM Courses with Continuing Education Programs.

Here are some Colleges in the US that have adopted some SEM courses, along with Internet Marketing. They are non-accredited courses, however it's a step in the right direction. If any of the courses are of interest to you, ask your local college with a Continuing Education Program and find out if they offer any of these types of courses. Keep in mind that prices vary.

Glasscock School of Continuing Studies at Rice University

This course was created for students with a wide variety of knowledge and experience in SEO. First students will learn the basics of how a search engine works, how to understand search engine results, how SEO works, and why it is important. Students will learn about how to increase traffic on the internet by editing websites and conversions.

UC Berkley Extension

This workshop is meant for a wide variety of people with knowledge and experience in marketing. The course teaches the basic principles of SEM. Students that take this course will be able to understand the basics of SEM in addition to being able to practice SEM in an economical manner for their own business

Rutgers Continuing Education : PPC or SEM

A greater demand for PPC Marketing specialists has created the need for a Pay Per Click Marketing (PPCM) online course. PPC marketing is a branch of SEM, in which businesses pay the host of the website every time a user clicks on their advertisement. These types of advertisements can be seen on SERPs (Search Engine Result Pages). If you are a skilled PPC marketer and can manage to get a job in the field, you have a huge amount of flexibility in regards to clients and individual jobs, in addition to a very nice salary. If you're an expert in the field, advertisers will pay a hefty sum to have their advertisements appear on popular search engines such as Yahoo, MSN, or Google.

I’d love to receive your questions and remarks via our website.